Creative. Designer. Strategist

I focus on how humans engage with complex systems and experiences, across multiple media, channels, platforms and technologies. 25+ years of experience in print, motion, interactive, digital and strategic design.

Sector experience: Aviation, E-commerce, Financial Services, Kids Entertainment, Health & Well-being, Beauty & Cosmetics, Energy & Resources.

Design, Innovation & Transformation

Stuff-maker-upper, things-doer-better & holistic-change-agent.

I do: ➔ immersive user and field research ➔ sense-making / synthesis / insight / foresight ➔ prototypes / pilots / products.

You get: ➔ understanding of real user needs and behaviours ➔ definitions and priorities of problems and solutions ➔ quick builds to test, launch and evolve impactful products and services.

Art + Science / Creative + Analytical = Design
Focus: human-to-human connection, human interaction with technology
Approach: collaborative, co-creative, holistic, human-centered, evidence-based
Expertise: ethnography, strategic branding, interaction design and service design

Design is the process of deciding the form and function of “things” by making detailed drawings, descriptions, specifications and plans that can be used to build and realise those “things'“.

Titles I’ve had in the past. Usually an adjective followed by the word “Designer”. –Graphic_ , Exhibition_ , Motion_ , Web_ , Interactive_ , Animation_ , Interaction_ , Experience_ , Product_ , Service_, Business_ , Systemic_ …Designer.